Are you interested in learning more about our product? Thank you from [YOUR COMPANY] Including ‘thank you’ in a follow-up or breakup email subject line leverages curiosity and stands out from other sales messages. CP Communications is a Sydney Public Relations Agency who are experts in media relations and personal branding, and are known for getting amazing results. To get the recipient to open the email. Have you had success with outreach campaigns targeting bloggers? Email Subject Line Examples Marketers with higher open rates craft email subject lines that their subscribers simply can’t resist. No credit card required. For example, if you’ve got data to prove your software helped a previous customer increase their website traffic by 50%, be proud of it and allow the statistic to take the spotlight in your subject line. The more your prospect trusts your referrer, the more compelling your email will be. We’d put that up against a cold pitch any day of the week. Questions provoke answers. Well, subject lines like “Urgent! Here are some tips to creating an attention grabbing pitch subject line. When your subject line represents the make-or-break factor of whether or not your messages get read, you can’t afford to freestyle them. To help with that, we’ve compiled a list of the best email subject lines for you. Think about how Google autocomplete works. Contributors from members of the Copper team. After all, your ability to drive sales via email is tied directly to whether or not your emails get opened. Photo by Austin Distel … A journalist will open your email based on your subject line. 1. Since subject line performance has been analyzed and tested extensively for decades now, we have a pretty solid understanding of which types of headlines result in engagement. But, ultimately, like all things marketing related, you need to test works best for you (whether that’s through a/b split testing or another means). Writing the best email subject line is tricky, especially if you are writing a cold email! This subject line manages to compliment your reader while also letting them know you’ve done your homework on them. It’s a win-win as you’re able to write more messages without having to rack your brain trying to craft the perfect subject line. The end result is your personal collection of click-worthy your fingertips whenever you open your inbox. How can you make an email pitch less cold—when you barely know someone? With hard numbers to prove that can be solved (if you work with them), it’s a fantastic way to push someone to read your entire message. If you share an acquaintance with your prospect, be sure to put that person's name in your email subject line. Similar to the headline above, this subject line relies on the power word “you” which makes the reader feel like they’re receiving special attention. I get these all the time, and I automatically delete without reading. Let’s move from theory to practice now and have a look at some examples of PR pitch email subject lines that work. It’s safe to assume that just about anyone you’re emailing is crazy busy. To find detailed information about how cookies are used on this website click Find out more. One of the goals of any email strategy is to build a relationship. Funny or witty subject lines proved to be unpopular with less than 20 per cent surveyed opting for these types of subject lines. It can cause a someone to form an instant opinion about you and your message before even clicking “open,” and can even prove the deciding factor in whether they’ll read the e-mail at all. can still follow up with a phone call. More than one-third of your prospects open your emails based on that alone. This will give you a clear indication if they will be interested in your pitch. It is even more important, however, when it comes to succeeding in email marketing. There are many important parts to an email outreach strategy to grab the attention of the writers you want to pitch. Journalists receive hundreds of email pitches per day, it is important to consider the subject line as it will determine if the email is opened. It is even more important, however, when it comes to succeeding in email marketing. For example, if you’ve got data to prove your software helped a previous customer increase their website traffic by 50%, be proud of it and allow the statistic to take the spotlight in your subject line. The following four key features can help your subject line stand out, but be sure to check out the full survey for more tips on writing a great pitch that gets noticed. Again, urgency is one of the best motivators to get your readers to take action. “When you can fit us in, [Name]” (from The Gym Group) According to Fractl, over 80 per cent of journalists said they would like to see statistical information from a study or the headline of the content as the subject line. When you encounter sales objections, your prospect is essentially telling you how to sell to them—be ready with these smart responses to close the deal. Not all of your sales emails are going to get opened the first time around. Rather try to be genuinely helpful by giving a resource. Try including a description of your startup's product in 80 characters or less with no jargon or b.s. Think about the topic of your pitch and who is likely to be interested in this. How can you make an email pitch less cold—when you barely know someone? Think of your subject line as a first impression. Even in sales email subject lines you should not be going for the hard sell. Your story might have a great hook, but if journalists don’t even read the pitch, it won’t do you any good. How to ensure your cold emails avoid spam filters. This punchy subject line is a great way to highlight a client success story or what your typical customer saves on average thanks to your product. Huge sale? Email subject lines are as important as the body content. Are you putting on your best suit every time you hit send? Which is why having a great subject line can make or break your pitch. And wouldn’t you know it: email subject lines that include the words “yesterday” or “tomorrow” boast higher engagement rates than those without them. People often ask me for tips on writing subject lines for pitch emails. Of course, there are plenty of ways to generate interest, but you should not try to “click-bait” the media. Your subject line should be something that stands out from all the other stuff that fills up people’s inboxes. By keeping your subject lines short, you have the best chance to grab that majority of readers who see your subject line on their mobile devices: Of course, it’s about more than mobile. 9. A great way to highlight your unique selling proposition and grab someone’s attention at the same time. The requested action, “to put on headphones,” is short and powerful, and explains how their prospect will need to do something before getting their prize. Instead, you should understand the best practices of sales email subject lines and how you can realistically use them. If you choose this type of subject line though, know that you have to deliver what you’re promising. What have you been successful with? If you continue without changing your settings, you are agreeing to receive all cookies on the Copper website. Warm things up. Remind the recipient of when you met. Here are some tips to creating an attention grabbing pitch subject line. In fact, two-thirds of journalists decide whether to open an email or not based on the subject line … When looking to send out a pitch it is imperative you conduct research to determine which journalists to contact. Fact: nearly 50% of people open emails based on the subject line alone. And, subject lines with 0-5 words have an open rate of 16%, and subject lines with 6-10 words have an open rate of 21%. "Hi [name], [question]?" Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. Perhaps you’re in ecommerce sales. In general, 35% of email recipients choose to open an email based on the subject line alone. Marketers with higher open rates craft email subject lines that their subscribers simply can’t resist. Your story might have a great hook, but if journalists don’t even read the pitch, it won’t do you any good. Subject Line. (We’ll also highlight how you can put these headlines to use and speed up your email writing process.). It’s crucial for salespeople to understand the best practices of writing sales email subject lines. For you: ABT. And if you’re in sales, this stat definitely deserves your attention. But coming up with sales email subject lines is only half the battle. Start your 14-day free trial today. Personalized Subject Lines. In a single headline, you’re able to show empathy and present a speedy solution to that pain. The use of emojis in email marketing messages increased by 775% between 2015 and 2016. 3. Great subject lines are consise and descriptive and give reporters a preview of what’s inside. 55% told us that they prefer subject lines between six and 10 words. Pssst, using email templates in Copper, you can save time by using merge fields like #FirstName and #LastName. Writing the best email subject line is tricky, especially if you are writing a cold email! Money? If your CRM is integrated with Gmail, like Copper is, these templates should be able to pull from your Gmail contacts and auto-fill your email content based on parameters such as prospect names and companies. An industry buzzword? Because having all these ideas available doesn’t mean much if you don’t actually use them. A simple phrase like “when you can fit us in” makes you feel like The Gym Group really “gets” you, so we're already hooked and ready to press open. #1 Sales pitch email subject line. Plus, your recipient is learning more about you, making them feel … Sparking someone’s curiosity ultimately encourages them to click through. I’ve found some formulas that work and have shared some of them previously via these emails. Download this free ebook. No—just like it doesn’t make sense to write every subject line from scratch. This open-ended subject line can go in a ton of different directions to drive clicks. Get the latest business tips delivered to your inbox. PR: title of the story. XKCD's comic, "Headlines" 6. Learn how to close your sales pitch by giving a simple call to action, harnessing the power of the P.S., and prepping for follow-ups. The subject line of a collaboration email is like the first impression and thus it has to be the best extract of your email body as well as catchy enough to do half of the convincing work. Fractl reports 85 per cent of journalists decide if they are interested in a pitch based on the subject line alone. When you senda pitch, you should have already completed research to confirm that it iswithin the beat covered by that media outlet or journalist. You got the email open benchmark, and the above email subject line formulas and examples will no doubt help you to improve your open rates. The coveted subject line is becoming more and more important—76% of writers open an email based on the subject line. What do the numbers say? No matter what, they’ll naturally want to know. The Subject Line . Keep it brief Ensure your subject lines are short and descriptive. Just kidding. The coveted subject line is becoming more and more important—76% of writers open an email based on the subject line. Learn how to sell successfully over the phone—and avoid these 9 common mistakes. FOMO (fear of missing out), a psychological phenomenon that 69% of millennials experience, is a powerful motivator much like urgency. The subject line should be descriptive and should NOT be misleading. A good rule of thumb is to limit the subject line to 10 words maximum. In this visual world, videos add another layer of personalization to your messages. Or maybe, you’ve only been introduced once at a conference? It can cause a someone to form an instant opinion about you and your message before even clicking “open,” and can even prove the deciding factor in whether they’ll read the e-mail at all. Writing a catchy subject line to attract your prospects and adding vague content in the email body increases the email-open rate, but you might not get a reply. For a week or two (depending on your emailing frequency), see which subject line lengths perform the best for your store. This humorous headline introduces a problem in a tone that makes you seem human and relatable. This meme-worthy subject line is ideal for introducing a pain point or problem in a playful way. Examples of great email pitch subject lines. Conduct research to find specific journalists, what they write about and their reporting styles. Here’s what I really love about it: Acknowledgement of the $500 reward is clearly mentioned at the beginning of the subject line, which piques interest and shows I’ll get something in return. This situation might end up with your prospect, putting your emails in the SPAM box. We’d put that up against a cold pitch any day of the week. This is why you need to spend time crafting the perfect subject line. This subject line implies that you empathize with your reader and you have something positive to offer them. Incorporating personalization techniques into email subject lines is another way to increase open rates. For a week or two (depending on your emailing frequency), see which subject line … But to truly maximize the potential of your emails, you’ll need to do a little experimenting and testing with your subject lines. Referring to your recipients by name is always a smart move. The following four key features can help your subject line stand out, but be sure to check out the full survey for more tips on writing a great pitch that gets noticed. Every subject line is a pitch. 28. Anything you can do to butter up your reader is a plus. Bringing up a referral immediately personalizes your message and gives you some secondhand credibility. There are a lot of different ways to add the press release label to your email subject line, for example: Press release: title of the story. Subject lines are your opportunity to make a memorable first impression, the key element that ensures your email is read rather than tossed aside. According to statistics from "Convince & Convert," the analysis and advisory firm, 35% of cold email recipients open or don't open sales pitch emails based on the email subject line. Perfect the subject line. Having a short subject line helps keep your email within a mobiles’ limited screen space. Subject Line #3: We have [Insert Common Fact] in common. Sending a generic pitch will not be appealing to a journalist, it must be targeted. Let’s move from theory to practice now and have a look at some examples of PR pitch email subject lines that work. Including any sort of freebie, whether it be free shipping or a demo, allows you to tack on value to your messages without necessarily impacting your bottom line. Rather try to be genuinely helpful by giving a resource. Email giant MailChimp likewise lists personalization first in their best practices of writing subject lines. But what we really wanted to hone in on was the use of emojis. This is a prime prospecting subject line when you’re reaching out to someone regarding a company or personal milestone. Pay attention to me. Don’t neglect the power of personalization. Mess it up and your email goes straight to their trash folder. Did you know that 47% of email recipients open email depending on the subject line whereas 69% of email recipients report email as spam based solely on the subject line? But to truly maximize the potential of your emails, you’ll need to do a little experimenting and testing with your subject lines. You can also be direct and matter-of-fact. This is why you need to spend time crafting the perfect subject line. Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Then, you can follow it up with a compliment (“Really, John?” I can’t believe more people aren’t sharing your awesome article…”). Enter your information in the form and a product expert will contact you shortly. It introduces your name and company, and leaves plenty of space for the (equally strong) first sentence of the email to show up in the web browser or mobile preview. Filed Under: PR tips Tagged With: email subject line, media pitch, PR Tips, write great email subject lines, Catriona Pollard Communications Pty Ltd | ABN 83 105 345 908 | Copyright © 2021, all rights reserved They do that because no-subject emails … Too often, our subject lines are quickly slapped together in the rush to get that oh-so-perfect pitch out. In this guide, we’ll share 164 best email subject line examples that will boost your email open rates. There’s no magic bullet; no one-size-fits-all approach. Whether you prefer the slow approach or go straight for the hard pitch, we’ve got four cold email templates to help you get started. This subject line implies that your reader is getting exclusive or personalized information, either of which can encourage a click. There is no perfect subject line length for all emails and brands, but based on Omnisend research, email subject lines perform best if they are 21-30 characters long. Industry news? Real-world sales subject lines from major brands, How to put these sales email subject lines into action, emails containing the word “free” see 10% more opens. This subject line forces your reader to do a double-take as they wonder what they did. Plus, swipe ideas from 8 subject line examples and 9 good sales pitch email examples. Using EOM at the end of your subject line also works well. Well, when it comes to email, the cliches are true. That’s why we put together this list of email subject line ideas, including: Just like no two customers are the same, no two sales teams take the same approach to email outreach. Not only that, but it helps to have a variety of subject lines available at any given time. In fact, two-thirds of journalists decide whether to open an email or not based on the subject line alone. A product specialist will contact you soon. Remember an interesting fact or statistic is preferred to a witty, humorous or personal subject line. Below are 31 sales email subject lines, broken down and grouped into specific styles and why they work based on marketing research. “That’s how publicists pitch, so I assume, at first glance, that it’s a PR pitch and am less quick to open.” Ortiz suggested adding “from a freelancer” or some other quick note to your subject line. For you: ABT. Play on the journalist’s interests Manage all your contacts, deals, emails, files, and more in one place. A Great Subject Line Gets Your Emails Opened In order for your pitch emails to successfully lead to a story about your business, they need to be opened and read. Then give some bullet points relating to the market opportunity, team, problem. It’s a trend that doesn’t show any signs of slowing down. Did I lose you? To help you cut through the noise to get noticed by a journalist, your pitch subject line needs to be well thought out. Let’s face it: nobody likes receiving emails from someone to remind them of what they should or could be doing. Any of the subject lines above can be adapted and adjusted to fit your business’ tone and product. It is thought funny subject lines or those aiming to be personal are click bait emails, these emails are more likely to be sent to the trash than opened. The goal here is to get your recipient’s attention, not annoy them. Ever find yourself writing emails to clients or investors, to possible business partners or, why not, to the pretty girl you met at that party, but never getting an answer back from any of them? People want to know about events, sales, or promotions that are happening soon—but not last minute. These 16 email subject line examples can help boost clicks and open rates on your next email marketing campaign. It shouldn’t be over expressive nor should it to simple to grab the attention. So how do you make a great first impression? Or maybe, you’ve only been introduced once at a conference? Here's how it looks in Copper when you're creating a template: You can create multiple templates in Copper—after you’ve created them, Copper stores them and makes them instantly accessible in your Gmail inbox: Copper automatically feeds your sales email subject lines in Gmail from your templates. These are a few tips to helping create a subject line that will cut through the noise and get the attention of a journalist. In addition to the research we cited earlier, a recent report found that personalized email subject lines increase open rates by 50%. Writing a catchy subject line to attract your prospects and adding vague content in the email body increases the email-open rate, but you might not get a reply. Use your subject line to tell them that your pitch saves their time while communicating your pitch in an engaging, informative way. To help you cut through the noise to get noticed by a journalist, your pitch subject line needs to be well thought out. 29. Or pull them from a Google Doc whenever you sit down to write a sales email? Here you can highlight your reader’s accomplishments to warm them up for your pitch. “Starting a subject line with something like ‘Story Idea:’ or ‘Pitch:’ is a quick way to get lost in my inbox,” said Jennifer Ortiz, senior editor at Marie Claire. Ask yourself what was it about this headline that made you stop and want to read on, how many words were used, was it factual or humorous, what section or topic is the article on. Length: 6–10 words. This subject line can be used to hype up anything from a product launch to a subscriber-exclusive freebie (think: access to a demo or case study). This is so the journalist can get a sense of what information is being provided prior to opening the email in a short succinct headline. There’s a distinct art to pitching and my curriculum teaches makers how to woo shopkeepers via email, phone and in-person. This classic sales email subject line will kick off this list because of how simple and successful it is. For more great tips visit our website www.cpcommunications.com.au. I cannot overstate this. Before you hit the send button, make sure your email subject line is highly engaging. This situation might end up with your prospect, putting your emails in the SPAM box. To create an attention grabbing subject line, read the journalist’s articles and check out their social media channels to see if there are any buzzwords or topical information and utilise these in the subject line. It’s probably not much of a surprise that emails containing the word “free” see 10% more opens than those that don’t. Need to get past the gatekeeper of a business? You want yoursubject line to show this relevance, as this lets the journalists know that youare not wasting their time. Tips to encourage a journalist to read your email, How to gain the attention of a journalist with a media pitch, « 5 tips to maximise your PR these holidays. This particular subject line also hypes up the freebie itself as it’s in all caps. Please share with us! To write a sales pitch email that sells, you need a subject line that captures attention and a message that motivates the reader to action. You’ll need to prove that you’re valuable to their team, pleasant to work with, and worthy of their time. If you are unsure your subject lines will cut through, try reading a magazine or newspaper and see what headlines catch your eye. A playful example of reverse psychology, this is a sales email subject line that allows you to self-promote without coming off as smug. Subject-line-only emails. In this guide, we’ll share 164 best email subject line examples that will boost your email open rates. Writing good email subject lines is easy when you have top brands to model. Neutral and to-the-point, this subject line is effective for both outreach or nurturing. One of our central focuses in my course LBU Live: Secrets to Wholesale Success class is the art of the pitch: knowing which shops to approach, understanding what they expect from you, and learning strategies for making your pitches more effective. Traditionally, professional and sales-related emails tend to have longer subject lines, while personal emails to friends and colleagues tend to be short and more conversational. Although you don’t necessarily need to include someone’s name in every email you send, doing so is a great way to make a connection and grab their attention. Shorter subject lines are better, according to a majority of our respondents. Don’t send NO subject line emails. The subject line addresses you by name, so you know the message is intended (and personalized) for you before you even open it. The simplest way to use this concept in your sales pitch emails is by focusing your subject line around a case study of a similar client. Here are some tips to creating an attention grabbing pitch subject line. We totally get it. Here’s what I really love about it: Acknowledgement of the $500 reward is clearly mentioned at the beginning of the subject line, which piques interest and shows I’ll get something in return. But this subject line example from The Gym Group is pushing us to get back on track at the gym and visit them again for one reason: their sales pitch email is personalized. By keeping your subject lines short, you have the best chance to grab that majority of readers who see your subject line on their mobile devices: Of course, it’s about more than mobile. This automatically inputs the names of your contacts without you having to type them manually into each and every email. Please read!”, “Heard these rumors about you?” can make the recipient open your cold email, but it isn’t your actual goal. You can change your cookie settings at any time. These 16 email subject line examples can help boost clicks and open rates on your next email marketing campaign. Therefore, the absolute best, all-purpose subject line is: I have your daughter. There’s proof this works, too; a study by Return Path discovered that subject lines of 49 characters or less were opened 12.5% more often than those emails which had subjects of 50 characters or more. It’s email marketing 101. Just kidding. Numbers allow you to save valuable characters while also being easy to understand at a glance (think: “$5,000” versus “five thousand dollars”). Craft the Perfect Subject Line. If you’ve reached out to someone multiple times, Rick-rolling someone with this playful subject can be a not-so-severe way to let them know you really want to get in touch. Learn how to generate more leads and revenue right from your inbox. Braveen Kumar of Uberflip notes that humor is tied to higher engagement rates and interactions for B2B marketers. There’s a reason many email clients give you a warning before you send a no-subject email. The ability to create your own templates in Copper for your most frequent types of emails is a huge time-saver. They’re proving they understand my pain point: not having enough time for the gym. Takeaway: Make sure to genuinely reach out and offer value. Here you can introduce a pain point or bring up something to your prospects that perhaps isn’t being talked about among your competitors. Here are the key components to writing the perfect pitch to journalists: The body of the email is short but personalized The subject line is also short and simple, yet it has the ability to intrigue the reporter enough to open the email It addresses the reporter by name Why it works: A strong handshake makes a great first impression, and this email subject line extends a bold and assertive virtual handshake to your prospect. The more research and analysis you do, you will have a greater understanding of the types of headlines that appeal to a journalist and can create a subject line to suit. Before you hit the send button, make sure your email subject line is highly engaging. Need some guidance? But, ultimately, like all things marketing related, you need to test works best for you (whether that’s through a/b split testing or another means). Your subject line is just as or possibly more important than the email pitch itself. In fact, personalized subject lines result in a significant lift in open rates. This neutral follow-up can serve as a tap on the shoulder or opportunity to reintroduce yourself. We use cookies to ensure that we provide you with the best experience on our website. This subject line example isn’t from a typical sales pitch email, but Sumo is still looking for their audience to do something: Enter a contest. Why? Keep it brief What subject lines have you used for your outreach emails? Does it make sense to bounce between bookmarked sites featuring your favorite subject lines? Short, mysterious, and to the point, this “now or never” headline gives your readers an ultimatum to act. This subject line doesn’t just put the fear of FOMO for missing out on a sale, but rather they’ll miss out on Adidas’ biggest sale if they don’t “think fast.”. Remember what we said earlier about people being busy? Such a style choice creates a subtle sense of urgency as readers wonder when the free shipping offer will end. Ace this and you have a shot at getting good media coverage. This subject line pretty much sums up the pitch in a few words. Use your subject line to tell them that your pitch saves their time while communicating your pitch in an engaging, informative way. Over time contacting a journalist with a pitch has evolved from a phone call to an email as journalists have limited time and prefer to be contacted via their inbox, but don’t be discouraged you Creativity is critical to keeping your emails in the inbox where they belong. This subject line example isn’t from a typical sales pitch email, but Sumo is still looking for their audience to do something: Enter a contest. The team at The Contract Shop understand that one of the dilemmas their potential customer faces is reaching a $20,000 revenue goal. But how about some sales email subject lines that we’ve seen in the wild? Emails with question subject lines provoke opens and replies.