channels in exchange for a shoutout/review? No need to be fancy, just an overview. If that's not your cup of tea, you can often hire influencers for their services. What was the result? Influencer gifting can also extend to their audience through giveaways. Create your own unique website with customizable templates. Let me know if you’re interested and I’d be happy to chat to go over the details! This is a particularly good one to use for micro influencers as they are more likely to … Engagement Through Influencer Giveaways. Many of them have a large following on their social networks. Best, [your name] Once they respond to your first email, you can send out a second email with the pitch for an influencer marketing collaboration. Hey Guess What? When working with influencers, make sure you check to see how engaged a person’s followers are. Influencer marketing is booming. A good example of how to use this strategy can be seen at Puma. Be sure to use language that makes the influencer feel special. Here’s an example: one of my favorite instagrammers bought a product of mine because we were working together. Then one day she just up and featured it, and I got more organic follows from that single post than any of my previous attempts. Here’s my criteria: I’ve got an online freebie form available here. Most tweets get retweeted once or twice if you’re lucky. Hi there, my name is Jenni. I used Etsy tags to get my first 500 sales in less than 6 months. Identify what your readers and customers are into before sending out products. The rule of thumb our agency has is to ensure that the minimum influencer gifting value is $50. Before I quit my job to sell on Etsy, I was an SEO Consultant for a Fortune 500 Company. If you're interested, we can set up a phone call this week to discuss starting a collaboration. There are more obvious obstacles like fake influencers with purchased followers. Copyright 2021  |  Fuzzy & Birch  |  Grit and Wit. You can then either send each influencer a direct message on Instagram or you can obtain their email from the contact section of their profile in order to send them a proposal. Influencer, Andrea Russett, posted 10-seconds Snaps over a five day period, questioning how real this film was, and opening up discussion with her audience. If you really want to protect yourself from moochers, the best way to weed them out is with a freebie deposit system. We love your blog and Instagram feed and can’t wait to see what you come up with next! If you really want to protect yourself from moochers, the best way to weed them out is with a freebie deposit system. The Internet is full of influencers: bloggers, journalists, YouTubers, etc. February 2019 Hopefully, they will mention you in one of their social networks giving you notoriety. [Insert another sentence about their feed that adds a human element]. Send samples to influencer. March 2019 So how do you reject someone when you want to foster relationships? We’d love to send you a bundle of our products for you to try and host a giveaway for your followers! Octoly will also take care of any shipping issues that might occur. Brand Awareness: If you’re trying to generate more buzz about your brand or want to tap into a new market, gift influencers your best selling or most Insta-worthy product. If you’re still on the fence, ask that person for their traffic and blog audience details (this is an easy screenshot that can be taken in Google Analytics). There is no standard budget for influencer programs. If you ask any marketer who’s spearheaded their own influencer campaign, you’ll find that one of the most challenging and time-consuming parts is figuring out how to find influencers in your industry that really complement your brand.. Please feel free to use code ‘[code here]’ for 10% off anything in the shop [URL here]. If you have size, shape, or color options, ask upfront which the influencers would prefer. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. Then I danced around my hotel room like a drunken idiot. Personalized subject lines with the name of the receiver can increase your email open rates by 2%. I’m Ready to get focused! Free Product Sample Outreach. Please feel free to apply again when your blog has grown and your followers have increased to at least 10k. And they have very loyal audiences. (At the time, I was at the world’s most miserable business conference). Is that cool? Sending samples of your products to these influencers related to your sector allows you to give them a small gift so that they remember you. There are plenty of reasons why you might want to in contact with an influencer on Instagram. She never told me about the feature, and I never asked her to post my product. You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. Write something about yourself. Hey [name], My name is [your name] from [company]. There is a lot to be gained from working with influencers. (For all my business lovelies out there: please feel free to copy this form for yourself. You’ve heard the term influencer outreach thousands of times before. But you need to know something: most blog articles don’t bring huge success. If your budget allows, you should try to provide more – upwards of $100 value will result in more appreciative influencers and better content. Ask them to send you the URLs of features they’ve done before. Now there are always exceptions to the rule. 4. Conversion-based campaigns work best with 100-200 micro-influencers. A best sample is available below for thank you note to influencers after appointment which is shared … 4. They used their notoriety on social media (Instagram, Twitter, etc.) One of the things about small-time bloggers and instagrammers is that they have no idea how much work goes into a handmade product. More frequently than I care to admit. Skip the “amazing”– “ultimate” – “best.” Don’t repeat words, and don’t get too verbose. Show your future meeting plan. August 2016. I would like to do this for the product I am currently working on. I prefer more like 30k. Each time we send Influencer Box members a package, we’ll include a special Influencer Impact update that contains info on nonprofit causes we’re supporting, new issues, challenges and solutions the world should be aware of, and insights into how you can help. This is a 40-page, step-by-step MEGA tutorial that will help you strategize your way to more sales. Are they liking and commenting on posts? This is a big deal. December 2018 Influencers make an additional income by sharing products they love provided by the brands that create them. When sending product to influencers, you want to ensure that you’re giving them enough value that it’s worth their time. I really enjoy your [relevant content] and am impressed by how well you’ve done with [their company name]. Don’t be star-struck by an account with lots of followers until you see how active those followers are). While it is true that an influencer with a large, engaged following has the power to do so, luck plays a huge part in this.It is better to engage many influencers to work on the campaign together. Foster a relationship that focuses on your mutual admiration for their content and your brand. It can be CRAZY exciting when someone wants to feature one of your products. Hey [Insert Influencer Name], I have been following your profile on [insert social media platform] and really loved your post (s) on [insert topic]. Find out what went down here. The starting point for any out r each programme is to send your influencers a personalised email stating your objectives and what you expect the influencer … They don’t know how much it costs you to make and ship that item. from a wide variety of sectors and market niches. Here’s a snapshot: Much like our finished influencer project, they took advice from top-level experts and created a visually pleasing infographic. Our highly targeted social influencer marketplace that focuses on influencers in Beauty & Fashion. The Free Sample Email Template. If you can catch her attention, the more likely the return of attention. If this person doesn’t know what you’re talking about or “has no numbers”, run the opposite direction. As social media becomes more intrinsic to marketing, so too has it brought around new ways to attract, reach and influence an increasingly … Generic Collab Email Template. Once they’ve emailed me their feature, I refund their order in full. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. Make a note of the time and date that you contacted each influencer so that you can follow up again in a day or two. If your business is working on a shoestring budget (as MVMT Watches had done in their early years), you will most likely be looking to send products or samples to influencers to test. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. Although Andrea Russett was chosen to a large extent because of her 2.5 million YouTube following, she was also asked to participate because of her strong acting skills. Here’s a (super happy-faced) rejection template to help you along. Don’t expect that one influencer will change your business overnight. Thanks! They may be prompted to reply to your email even just to thank you. But I’ve had a lot of requests from people who think they’re insta-famous. Loads of brands give away free samples of their products to the influencers. So how do you know when a freebie is worth your time? Recently I’ve seen an influx of bloggers and instagrammers blatantly requesting free products. If you’re still on the fence, ask that person for their traffic and blog audience details (this is an easy screenshot that can be taken in Google Analytics). The email should be light, easy, and positive. Hi guys, has anybody here ever sent their product to popular YouTube, Facebook, Instagram, blog etc. Your minimum follower requirement (twitter, IG, etc) for free products should be at least 10K. Micro-influencers tend to be knowledgeable about their niche and their followers are more likely to trust their recommendations. Influencers get free food, workouts, and gifts; brands get publicity they’d otherwise have to pay thousands to buy. For lower budget programs, your best bet is to partner with Nano or Micro Influencers. If you’re not willing or capable of filling it out, then we’ll be parting ways. Reaching out to an influencer begins with an email. And they have very loyal audiences. This sports brand collaborated with several Spanish influencers to promote its new #IgniteXT line . More than 60 influencers participated in this campaign who recommended the shoes to their followers. According to a poll on the Tomoson blog, 59% of marketers are p… Sending out the hidden gems in your product line to influencers is a good way to get more exposure to products that are overshadowed by your best sellers. Additionally, such Instagram influencer outreach templates can make the offer sweeter for the influencer. Influencer marketing is a trending topic in content marketing. Sometimes, if you have a physical product, one of the most important things you can do is to send that product to the influencer. Thank you so much for applying to collaborate with [company name here]! This is done so that the brand influencers can experience your product first-hand. Even in this contact, you want to give a little background about you, your company, and why his audience will find it valuable. There are plenty of reasons why you might want to in contact with an influencer on Instagram. You are not the only one trying to generate … Click to collect ’em all! to promote this new line of sportswear.eating an email distribution list is essential to promoting a product .If you have an email list of potential customers, it means that you can send the information about your products to their personal emails. They don’t understand that you’ve taken valuable time out of your disgustingly busy day to cater especially to them. ... Sending out mass emails to many influencers at once is a big no-no, and you must avoid it at all costs. If that's not your cup of tea, you can often hire influencers for their services. And if you really want to add a personalized touch, we can always work … I just create a custom listing on Etsy. They might not even tell you you’re being featured (see my experience with Buzzfeed, here). Some may mention or review products if you just send them free samples. Increase Followers. Wanna steal my tricks? The creators will receive their packages within four days. How To Get Brands To Notice, Collaborate And Pay You As An Influencer Things To Include In Your Pitch Write a short and catchy subject line. Whether you have already initially spoken to the influencer or not, writing that email confirms you mean business. Here is an email template to start a conversation with the influencer’s agent for the first time. Sending Free Product Samples to Influencers. Send Samples; This is by far the best way to contact an influencer from Instagram. July 2019 Any less than that, and it’s very unlikely you’ll get any return on investment. If your blog and Instagram aren’t seriously beating my own, I’m not going to be in any mood to send you freebies. They have a couple thousand IG followers, and maybe a blog with a few posts. Additionally, such Instagram influencer outreach templates can make the offer sweeter for the influencer. Currently, we are inundated with requests for free products and unfortunately cannot accommodate everyone. (Remember: anyone can buy followers. My name is [insert name here] and I work for [insert company name]. The first time a blogger asked to feature my Etsy shop I nearly shit myself. 7. If you’re sending an item that comes in different sizes, do your homework. Already have a product online but need to sell more of it to make rent? Subject Line: Your Application to Collaborate with [company name]. This means that your product needs to make sense on their blog or IG feed. When you’re in business for yourself, the nicer you are the better you tend to do. Sharing Amazing Products. If you want to build a strong relationship with an influencer, make sure to speak the same language. It's a great platform for mutual promotion, first and foremost. The health and beauty industry may have an advantage when it comes to influencer marketing, simply because it’s cost-effective to send sample products to influential people to have them try them. I’ve had people request freebies that never posted them. So sorry we couldn’t get to you this time around! 'We created a win-win scenario,' Arasin jokes. Make sure it’s a good match! In the meantime, we’d love to offer you a discount code since we think you’re so awesome! Don’t forget: when in doubt, charge a deposit. Offer influencers free products to run social media giveaways and build your brand visibility even more. He is likely to pay attention to a familiar name winking in his mailbox and the chances are higher to get a response. Simply pack your product in a presentable manner accompanied by a customized note, handwritten preferably. There are more obvious obstacles like fake influencers with purchased followers. Make sure it’s a good match! I’d love to send across a sample for you along with five others that you can gift your followers as well. And they usually will. Full disclosure: I use cookies to customize your experience and track what content you prefer to read. Don’t forget to have a look around the blog and make sure they’re posting regular, high-quality posts. Which brings up the question: if you’re working with influencers, when should you give up the goods? What to do When You Do Send Freebies. This is done so that the brand influencers can experience your product first-hand. It will help you to grab the influencer’s attention quickly and it shows the effort you used to personalize your offer. Sending Free Product Samples to Influencers. August 2019 Emails play an important role in business communication, and sending those for influencer collaboration is not an exception either. Homegrown stars are regarded by marketing and publicity practitioners as social media influencers, whose media visibility and original content can be leveraged to promote brand messages. Many of them have a large following on their social networks. This article was inspired by a request I recently received. In addition to the increase in visits you can get, this will increase your reputation in the sector. In fact, this letter is so awesome that I’ve had a few people actually thank me for it, even though they were rejected! I used Etsy tags to get my first 500 sales in. As for making them pay the fee? If you ask any marketer who’s spearheaded their own influencer campaign, you’ll find that one of the most challenging and time-consuming parts is figuring out how to find influencers in your industry that really complement your brand.. Consumer trends are changing by the DAY. channels in exchange for a shoutout/review? Don’t assume one size fits all, or make guesses about the size preferences of your influencer — it’s far too easy to guess wrong, to send a size that the influencer can’t or won’t use, or to offend people. Make sure you’re not using tired language. Free Product Sample Outreach. Some of these influencers were Nina Urgell,  Marina Romero  or  Jessica Goicoechea. You may not have a physical address, but your first contact may be to ask if you can send your product to him. A recent study of social media users found that over 50% of users prefer getting product information from influencers and other users rather than straight from brands or advertising. Especially considering half the freebies I send out never get posted. It's a great platform for mutual promotion, first and foremost. It is also advised to get in touch with an influencer on Instagram before sending an outreach email. Influencers can enjoy a free 3 day sample pack of Skinny Brew ($20 retail value)! With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. Include a direct link to your Instagram and blog, not to a press page —don’t make them have to do any extra steps! Working with micro-influencers is also more affordable for marketers and advertisers. My name is July from [name] company, and I am the marketing manager. Selling your brand instead of the perks will ensure that the influencer really loves your brand and can authentically recommend it. from a wide variety of sectors and market niches. While you can write the text from the scratch, using pre-created and pre-formatted templates could make your task easier and quicker. Have they featured products before? Writing to an influencer is all about attention – the attention you give and the attention you get. Skinny Brew helps you burn fat, increase focus and energy and curb your cravings – all with a great tasting coffee. Influencer marketing is a trending topic in content marketing. Remember in your planning that using influencers in unique ways always stands out, like in 2014 when Hubspot asked influencers to lend advice about influencer marketing for an infographic. The exact tricks that got me 6-figures sales are waiting for you in the Ultimate Guide to Etsy. Event activation through engaging a group of influencers at the same time provides great opportunity for maximising brand exposure. Working with influencers makes you feel like you will finally get some mind-blowing exposure…and the world is about to be your diamond encrusted oyster! You can write simple wordings in the thank you note and don’t indicate your business proposal in the note. Both Influencers & Brands can feel confident about sending and receiving funds once a project has been completed. Best Practices for Influencer Messages A good first outreach to an influencer should sell the brand, not the perks. Don’t limit the creativity of the influencers you hire. Most Instagram posts get the average 50-100 likes and the world moves on. So, go on and send your influencers free merch and let them create awesome content to boost your product sales. Hearn and Schoenhoff state that the authentic and trustworthy personal brand of social media celebrities can be capitalized by companies and advertisers for consumer outreach. Here’s how mine works: If my potential influencer doesn’t agree to these terms, it’s pretty clear they never had good intentions to begin with. I’ve noticed a significant increase in raving reviews and engaged customers when I improved my customer service. Posted by 2 months ago. Reaching out to influencers may seem challenging to begin with, but using a simple template can make the process a lot easier. Loads of brands give away free samples of their products to the influencers. I’d love to send across a sample of each product if you’d like to get started. Before I quit my job to sell on Etsy, I was an SEO Consultant for a Fortune 500 Company. Influencer outreach is critical for any content marketing campaign, because influencers expose your brand to a larger audience, and because your audience values endorsements from third … 6. It seems like everywhere you look on social media, a new influencer is cropping up and making brand deals. Don’t forget: when in doubt, charge a deposit. To gather high volume, pick high-quality content creators who understand their audience. I use it all the time, and it’s much easier than messaging back and forth). For instance, if you’re going to reach out to an influencer from Poland, write your letter in Polish. Before Hitting Send… Do a read through. Figure out what’s clogging up your sales with a FREE Shop Critique, waiting for you on the other side of ⇣ this ⇣ button! Holy shit, It’s raining ⇢ free tutorials ⇠ in here. Examples of what you can offer influencers as compensation when you pitch them, include: Product discounts or giveaways – Offer them a discount on your product or services. These influencers love it when you send personalized notes because that way they believe that you think their opinion is important. These categories are likely to boost your shop and create that buzz you deserve! Sending Free Product Samples to Influencers Hi guys, has anybody here ever sent their product to popular YouTube, Facebook, Instagram, blog etc. I’m not going to name names. Do your homework. You’re reading about the Etsy shop that freed me from the worst job I’ve ever had (and a lifetime of working for somebody else). Less hassle for you, a smoother experience for your micro-influencers. Good morning [name], Hope you have enjoyed the Christmas holidays and are full of energy and enthusiasm to start a new year. Identify what your readers and customers are into before sending out products. Wanna see what's selling on Etsy in 2020? Kristen. I would like to do this for the product I am currently working on. 9/21/2020 0 Comments The Internet is full of influencers: bloggers, journalists, YouTubers, etc. It just kind of happened. Learn how you can keep your shop running and profitable during uncertain times. Sometimes they’ll just grab an image off your shop instead. Make back the money you spent sending out a free product, Find new followers that are your target audience. Their reviews will be much more useful (and likely … I was so freakin’ excited I think I called everyone in my phone. If you’re about to get featured, I’m really excited for you. Hey guess what? Hey Guess What? Easy peasy! October 2019 Alright. Please note: You need at least 1,000 followers on one of the major social channels to qualify for the free sample. June 2019 Close. Ask them to send you the URLs of features they’ve done before. You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment.